Social Media at CAA2012 on London School of Economics blog

The London School of Economics blog today features a post titled ‘If you don’t have social media, you are no one: How social media enriches conferences for some but risks isolating others’. It introduces some preliminary findings of the ‘Social Media in Supporting Live Events’ (SMiLE) project by Southampton’s Digital Humanities members Nicole Beale, Lisa Harris and their team… of which I am lucky to be part 🙂 They extracted data from over 13,000 tweets, 430 photos and a number of videos, all derived from the social media strategy the project set up for the Computer Applications and Quantitative techniques in Archaeology (CAA) conference held at the University of Southampton in March. Because the social media strategy was developed in detail before the event the SMiLE team managed to convince a large portion of conference delegates to use social media and collected way more data than they expected.

The blog post reveals some very preliminary results, but this rich dataset promises to provide many more fascinating insights in the use and potential of social media at a Humanities conference. Keep an eye out for SMiLE on the LSE and SotonDH blogs! And of course this one as well 🙂


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